Artificial intelligence is an information technology that creates tools and methods that mimic human intelligence. In recent years, AI has become increasingly used in the automotive industry, leading to a number of important changes and improvements.
Forecasts by the World Economic Forum indicate that by 2030, the personal car will be dead. Experts call this a rental society, with Generation Z and Generation Y leading the way with little inclination to manage things, preferring a shared, pay-for-service economy instead.
AI and mobility as a service
Connected car technologies are increasingly being adopted by retail customers and rental players like Renty, particularly in emerging markets. For example, the Indian cab service offers its connected car platform, Ola Play, to car rental users, enabling users to control car functions via smartphones or in-car devices, providing comfort and entertainment such as music and video streaming.
Car rental companies encourage their customers to use these applications for as long as possible, contributing to this attraction and loyalty. With this, new revenue opportunities are opening up for connected car platform providers, just as the mobility-as-a-service (MaaS) market proliferates since renting a luxury car in Dubai today is not just a simple quality car rental experience, but has become a forward-looking choice.
Although the various applications of AI in the automotive industry have different specificities that are worth discussing, there is little need to discuss their obvious benefits.
AI helps to make production more qualitative and efficient, at lower cost in the development and production of these automobiles, on vehicles suitable for safe operation.
AI systems warn the driver and enable a car to make independent decisions to avoid accidents.
The challenges of AI in the automotive industry
Traditionally, breakthroughs in artificial intelligence have set the tone for the development of the automotive industry by changing the human-vehicle interface and control. There's absolutely no doubt that a modern city like Dubai is making cutting-edge AI predictions and analyses of the market factors that drive revenue generation.
Obviously, AI has many drawbacks for the automotive industry. The biggest problem is that these systems often end up being inaccurate and unreliable, which could create dangerous situations.
The prospects for the development of artificial intelligence in the automotive industry are enormous, although there are several challenges. Every year brings a new technological breakthrough; every year artificial intelligent systems appear and are further developed, leading to major changes in fundamental vehicle manufacturing processes, not forgetting that the arrival of autonomous vehicles is set to change the game still further. AI is, after all, the future of the automotive industry, and it's already a reality.
