What impact are new technologies having on the size of the betting and gaming market? Current trends point to a promising future, driven by innovation and technological developments.
According to a study by Business Research Insights, the gaming and betting market is experiencing strong growth. In 2024, it is estimated at $293.4 billion, and could reach $423.7 billion by 2032, with average annual growth of 4.7%.
North America accounts for a large part of this market, with 35%, thanks to the legalization of online gaming and sports betting, particularly in the United States. Asia-Pacific follows at 30%, with significant revenues from lotteries in China and large casinos in Macau. Europe holds 25% of the market, supported by online gaming and sports betting, particularly in the UK. Other regions, such as Latin America and Africa, account for around 10%, mainly through lotteries and online platforms.
International online gambling and betting market size from 2024 to 2032.
Source: Business Research Insights
In terms of types of activity, casinos dominate, accounting for 40% of the market. This is followed by sports betting with 30%, lotteries with 20%, and other games such as poker and bingo with 10%.
Segmentation of the online gaming and betting market.
Source: Business Research Insights
The integration of technologies such as virtual reality and blockchain has also contributed to strong growth in the gaming and betting market, offering more immersive and therefore more attractive experiences for players, as well as more secure transactions.
Among the options prized by players is online casino Neosurf, for example, which has been gaining in popularity of late thanks to its secure prepaid card-style payment method and easy access.
