Expected as rarely, NVIDIA didn't disappoint with its keynote address at the opening of CES 2025 in Las Vegas.
As promised, Jensen Huang held his keynote speech in advance of CES 2025 in Las Vegas, focusing on two areas of development for NVIDIA, the company he founded nearly 32 years ago: artificial intelligence, of course, which is set to become more and more a part of our lives, and Blackwell graphics cards, better known as GeForce RTX 50 series. We'll be focusing here on the latter, of which there will initially be 4, from the GeForce RTX 5070 through the RTX 5070 Ti and RTX 5080 to the GeForce RTX 5090.
© NVIDIA
From the outset, NVIDIA made no bones about the fact that the GeForce RTX 5070 would deliver the same performance as the GeForce RTX 4090 at less than half the price! Let's keep a cool head, however, because there's nothing to say that the comparison between the two cards isn't a little biased. For example, there's a good chance that the RTX 5070 will benefit from DLSS 4, the brand-new technology that NVIDIA seems to be reserving for its latest generation of graphics cards, and that the RTX 4090 will have to make do with DLSS 3 for this comparison.
In fact, beyond the cards themselves, NVIDIA has put the spotlight on DLSS 4 technology, which should make it possible to go one step further. We left NVIDIA with DLSS 3 and its frame generation, which uses artificial intelligence to create an image of the scene wedged between two images rendered by the GPU. With DLSS 4, things go much further, and we're now talking about generating three images by AI for each image rendered by the GPU. This inevitably boosts performance, with NVIDIA claiming an 8-fold increase over conventional rendering. For good measure, Reflex 2 is also on board - to better manage latency - as well as a new "transform" AI model whose aim is to compensate for a flaw in previous technologies: sharpness in motion. Of course, NVIDIA won't be slow to tell us more about all these new technologies, and we can be sure that the first GeForce RTX 50 series tests won't be long in coming.
