The most expensive consumer graphics card is now 30 euros more expensive than it was two weeks ago.
In computing, we're used to seeing the prices of new products slowly erode over time. The drops may be slow, but they're almost inexorable, and until now, the GeForce RTX 4090 Founders Edition looked set to be no exception. " Until now ", because NVIDIA has just played a nasty trick on us. Launched on October 12, 2022, this GeForce is the figurehead of NVIDIA's new Ada Lovelace range. It's a card with impressive dimensions and unrivalled computing power that, logically, came with a hefty price tag when it was released: its 1,949 euros created controversy, whereas the RTX 3090 Founders Edition was 400 euros less at its launch.
Subsequently, NVIDIA launched the GeForce RTX 4080 and RTX 4070 Ti without seeing the price of its "flagship" move a single euro cent. Surprisingly, however, last February, NVIDIA announced a first price cut, to 1,859 euros, quickly followed by a second, slightly more measured price cut. By the end of March 2023, the GeForce RTX 4090 Founders Edition was priced at 1,819 euros. The last piece of good news is that NVIDIA has agreed to a third price cut in less than four months: in May, the card went down to 1,769 euros.
Alas, we seem to have hit a kind of floor with this price, because not only has NVIDIA not taken advantage of the September 2023 start of the school year to lower the price of its card even further, but it has also just reversed course. Admittedly, the increase isn't huge - 30 euros on a card costing over 1,700 euros isn't much - but it's clearly not a good sign for potential buyers. Unless it's a way of telling them to " hurry up before the next increase "? That said, it's going to be hard to " hurry up ", since despite this increase, the card is out of stock.
