Without warning, the company Meta has decided to review the price of its high-end virtual reality headset - the Quest Pro - and while we're at it, to readjust that of some Quest 2.
After a relatively discreet marketing campaign, Meta (Facebook's new name) announced on October 25 the immediate release of its new virtual reality (VR) headset, the very professional Quest Pro. Professional, because it is not a pure virtual reality headset, but a so-called "mixed reality" model. It actually combines the advantages of a classic VR headset with those of an augmented reality headset. The latter is more like glasses that let the real environment appear on which objects and elements of scenery are placed to bring a certain richness to the game or application concerned.
Professional, the Meta Quest Pro was also by its introductory price: at $ 1 499.99 in the United States or 1 799.99 euros in France, it is in the very high range of prices for a VR headset and, therefore, can not obviously concern Mr. Everyman. However, this first price positioning does not seem to have excited the crowds and, through a small statement published on the official blog of the company, Meta explains that the Quest Pro will soon see its price drop ... and not just a little. We only have the new US price, but with a new price of $999.99, we're talking about a 33% drop in just four months of marketing.
In its message, Meta prefers to insist that its headset will now be much more accessible: " no matter if you're looking to play immersive games, get creative or collaborate with your colleagues, there has never been a better time to get into virtual reality ". That said, observers and analysts are not fooled. Such a readjustment can only have two origins: either the Quest Pro is a gigantic oven and Meta is trying to provoke a shock of attractiveness, or Meta feels that it was a bit too greedy with an initial price not at all in line with the real cost of the said headset.
Unfortunately, we won't know more for the moment and we'll have to see how the headset behaves with this new price. By the way, Meta has taken the opportunity to review the price of its other headset, the Quest 2, which was previously sold for $399.99 in its 64 GB version and $499.99 for the 256 GB version. Well, you should know that if the first version doesn't move, the second one loses 70 dollars (to 429.99 dollars) and is therefore dangerously close to a 64 GB edition which we have the impression will disappear in the short term.
Validated since the very end of last week, the price drop of the Qest 2 is effective in Australia, Austria, Belgium, Canada, Denmark, Finland, France, Germany, Iceland, Italy, Japan, Netherlands, Norway, South Korea, Spain, Sweden, Switzerland, Taiwan, United Kingdom and United States. For the Quest Pro, only the United States and Canada are concerned for the moment (since two days): the price repositioning in Europe, in the same countries as for the Quest 2, should not arrive before March 15.
