AMD's Zen 4 architecture struggles to convince consumers

Written by Guillaume
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Most of AMD's new Ryzen 7000 processors are selling at a significantly lower rate than the previous line.

After the Zen, Zen+, Zen 2 and Zen 3 architectures, the American company AMD has spared no effort to market Zen 4, which obviously represents its most successful work. The first processors to incorporate this new technology were the Ryzen 7000 series, which AMD launched at the end of September, just one month after its official presentation. At the launch, there were four models ranging from the Ryzen 5 7600X to the very powerful Ryzen 9 7950X. Each time, we benefit from cores engraved in 5 nanometers by the Taiwanese TSMC and an I/O die, responsible for inputs / outputs, which is content with 6 nm, always from TSMC.

Ryzen 7000 vs Ryzen 5000 sales rate

New instructions, a much larger cache integrated into the processor, and optimizations at all levels are some of the new features of processors that, however, do not seem to excite the masses. To find out for sure, the Videocardz site used figures published by the German retailer Mindfactory. The study is limited to a single retailer, so it is inevitably a bit biased, but the conclusions are such that they cannot be ignored. Indeed, we notice that the Ryzen 5 7600X - the least expensive model of the new range - sells 4.2 times slower than the equivalent model of the previous generation (the 5600X). This is also true for the Ryzen 9 7900X, which sells 3.3 times slower than its ancestor, the 5900X.

The case of the Ryzen 7 7700X is a bit different. It sells slightly better than the 5700X (0.9 times better), but the latter was not part of the launch line-up for AMD: it was released more than a year after the other Ryzen 5000. As a result, it is difficult to compare the two adoption rates. Also a bit peculiar: the Ryzen 9 7950X sells a bit better (0.9 times better, again) than the 5950X. In fact, what might seem to be an anomaly supports the theory that many observers are formulating when reading these figures: it's not so much the price of AMD processors that is holding users back, but the extra cost generated by the new AM5 platform as a whole.

Illustration of the price drop of the AMD Ryzen 9 7950X processor

Indeed, in order to emphasize the innovative side of its new processors, AMD preferred to associate them with a completely new platform. Not only did you have to buy a new motherboard (in AM5 socket instead of AM4), but to take advantage of a Ryzen 7000, you have to buy DDR5 RAM. This is faster and better suited to the needs of the Zen 4 architecture, but it is also much more expensive than the DDR4 that has been on sale for several years now. Of course, Ryzen 9 7950X customers, who are willing to pay a lot of money for their processor, are less bothered by the extra cost of the AM5 platform. While AMD has already lowered the price of its processors, the question is how to lower the cost of the AM5 platform: as it develops, DDR5 should logically be less expensive. Will it be enough to restore the reputation of the Ryzen 7000?